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Municipal Branding & Wayfinding
We combine expertise in graphic design, marketing and planning to embody the character and enhance the identity of places.
Gateway Signage & Wayfinding - Orange City, FL
Elevated the existing signage throughout the City Center. The City wanted to distinguish it's brand identity and enhance the Placemaking details for residents, businesses, and visitors. Our team created impactful and visual gateways, wayfinding with navigation, and creative historic markers to unite and communicate key areas throughout the City Center. The proposed compositions celebrate the traditional architecture and “Old Florida” charm of the area. Our designers explored relevant materials to honor the existing features with use of brick, powder coated aluminum, limestone, and galvanized metal roofing details.
Municipal Branding & Marketing - Treasure Island, FL
Developed a new logo and branding assets to align with the City seal, reflect the community’s vision, promote tourism, and foster quality economic development. The design offers a versatile brand that will be utilized by the City as well as businesses and community organizations. The process included a robust community engagement plan, providing in-person and virtual platforms, to capture key insights and data that guided our design solutions. The final logo, style guide, social media assets, and swag celebrate the City’s future while honoring the unique character of Treasure Island.
Completion Date: 2023
Completion Date: 2023
Pine Channel Nature Park Signage - Key Largo, FL
Created a nautical-themed entrance sign to welcome visitors to the Pine Channel Nature Park in Key Largo, FL— known as the swimming hole. The resulting design celebrates traditional beach materials of shiplap paneling and wooden columns topped with twisted rope, along with a featured City Seal element in the center composition. The park includes a boardwalk leading to a scenic viewing area with stunning views of Atlantic the ocean.
Completion Date: 2022
Completion Date: 2022
Countywide Park Wayfinding & Signage - Seminole County, FL
Developed a comprehensive inventory and evaluation of the existing park signage in eight of parks across the County. Developed directory graphic plans and wayfinding typologies for a variety of signs including pedestrian, vehicular, field and court signage, and large-and-small directory signs. Location plans were provided that indicate the location of each sign type throughout each park location. The project also involved developing gateway signage options and refining the preferred design through details and elevations.
Completion Date: 2022
Completion Date: 2022
Gateway Signage - Lake Wales, FL
Developed gateway signage concepts to complement the new streetscapes for Park Avenue and Market Plaza. The gateways were designed to invite people into the revitalized street and plaza, creating a sense of arrival and intrigue. The concepts explored the natural physical features of the oak trees, modern and classical typography options, and relevant colors from their branding. Celebrating the Historic clock tower, the selected design utilizes materials, such as brick and limestone, and a classic composition that honors this monument.
Completion Date: 2022
Completion Date: 2022
Countywide Trail Wayfinding & Signage - Seminole County, FL
Developed a cohesive and user-friendly signage family, as well as illustrative directory maps and gateway/entrance signs for use along the 140-mile trail system that connects many of the County’s active and passive parks. Utilizing implementable design, created a signage usage guide to showcase a variety of scenarios throughout the Trail System. This approach allowed the County to implement the signage improvements in phases.
Completion Date: 2022
Completion Date: 2022
Gateway Signage Concepts - Osceola County, FL
Developed large gateway signage concepts for the intersection of the Florida Turnpike and US-192. Designed for the doorstep to the Neo City technology District, the gateway signs incorporate contemporary forms and materials to reflect the County’s transformation from a rural community to an emerging technology hub. The project included complementary hardscape and landscape designs to complement installation.
Completion Date: 2020
Completion Date: 2020
Municipal Branding - Downtown Green Cove Springs, FL
Developed a large branding initiative as part of a Downtown Master Plan. The design component significantly complemented the Plan’s focus to strengthen the identity of the City and attract new businesses and residents to the area. Our strategy emphasized the existing quaint Downtown architecture along Walnut Street while aligning with the existing assets of the City Seal and Spring Park. The versatility of colors and logos variations will aid the City in evolving the marketing and communication while the signage concepts will help establish a sense of place throughout the Downtown.
Completion Date: 2022
Completion Date: 2022
Municipal Branding - Pinellas Park, FL
Developed a new brand and logo for a new City Center. With an emphasis on community-driven design, the project utilized an interactive project website and a pre-branding survey to gather data about logo preferences from stakeholders, residents, and visitors of Pinellas Park. The resulting efforts led to the development of a logo that honors the City’s old Florida charm and their iconic clock tower. The branding assets feature a fresh color palette that is integrated into the built environment through paver features, signage, and a playground. A style guide was also created to help implement the brand far into the future and create a cohesive identity.
Completion Date: 2021
Completion Date: 2021
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